Start With Why
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
Ever wonder if a company’s purpose is more than simply maximizing investor returns? Adam Goodman challenges your fundamental conception of capitalism and empowers executives to think differently about their role in society.
Business is About Purpose
R. Edward Freeman
R. Edward "Ed" Freeman is a prolific educator, consultant, and speaker, best known for his work on the topics of Stakeholder Management and Business Ethics. He also teaches Leading with Meaning, helping organizations create a culture that brings out the best in everyone.
Why Business can be Good at Solving Social Problems
Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit -- which lets that solution grow.
By: John Mackey (Co-Ceo Whole Foods Market) & Raj Sisodia